Realytics’ cookies can be qualified as an “audience measurement and statistics cookie”, exempt from any consent, used to measure the performance of TV campaigns in digital. As for optimization and advanced measurement solutions, it is mandatory to seek explicit consent.
In this case, Realytics becomes a data provider for the advertiser’s partners, and the advertiser needs to make sure they’re RGPD compliant. In both cases, Realytics’ cookies don’t store any personal or sensitive data and anyone can choose to be excluded from the use of the Realytics’ tracker by going on Realytics’ opt-out page.
Realytic's cookies: https://www.realytics.io/protection-of-personal-data-cookies/
Realytics' opt-out page: https://www.realytics.io/optout/